The question that desperately needs to be asked…
A month ago, I polled my Twitter audience on something.
(it will always be Twitter, by the way)
I asked a question that nobody else seems to ask.
Take a look:
Now, before you say it, I know that 37 votes a small sample size (although 92% is pretty damning).
But it validates research I've also found online here:
Here's the takeaway:
Assume that people's natural tendency is to NOT finish your course or use your product.
Think about it.
I bet you've bought an online course or product that you never used too.
As consumers, we buy with the best of intentions. But when it comes to actual implementation / execution?
WE NEED HELP.
It comes across like we only care about getting the sale, NOT the actual results for our customers.
And if you’re on my page reading this, I know that’s not true for you.
So if you have a course, product, or community...
You have a DUTY to make sure customers get the most out of it.
Those stats from earlier?
Your goal should be to flip it around.
Make damn sure that 97% of your customers are actually using your product.
Let me tell you why:
People who finish/use your product are more likely to get a win
People who finish/use your product are more likely to buy again from you
People who finish/use your product are more likely to rave about it to someone else
You see...this is customer experience meets marketing.
To deliver extraordinary experiences to your customers...
To make sure they get wins with your product...
Because when you help them look good, it makes you look really good.
That’s all marketing, my friend.
(And it comes back around)
So how do YOU plan to flip those stats around for YOUR course, community, or product?
I know how I like to do it (I'm the email sequences guy, remember?).
But I'd love to hear your idea.
Rooting for you,
Jeff
P.S. If you’d like help writing a sequence like this for your product, there’s a bonus 90-minute training (with templates) inside The Creator’s Welcome System on exactly this topic.
Because what good is it to sell your products and then leave your new customers hanging?
