OVERHEAD = DEATH
Have you ever read Company of One by Paul Jarvis?
There's a quote I think about all the time from that book.
It said: "OVERHEAD IS DEATH."
In other words, if you plan to stay small, overhead will absolutely kill you. So keep it to a limit.
Idk about you, but I plan to keep my business small.
And not in terms of revenue...in terms of people.
But to run a full business, you need people.
Or at least...you need what people can do.
See, automated email sequences are your "overhead-busting superpower."
(They're like having a team of people working for you 24/7)
Now, you may not want to be a solopreneur forever like me and that's fine.
Either way, it's probably a good idea for you to start leveraging the FULL power of email marketing soon.
See, we talk a lot about "making money" with email...and that's all well and good.
But it's way bigger than that.
Here's what I mean.
There are email sequences designed for customer acquisition:
Attract your ideal audiences
Build / establish trust with them
Lead them naturally to your offer
(Examples: Welcome Sequence, Launch Sequence)
There are ALSO email sequences designed for retention:
help new customers get wins with your product
keep recurring customers on board longer
turn customers into raving fans
(Examples: Onboarding Sequence, Offboarding Sequence, Retention Sequence)
The main thing I want to communicate to you today is THIS 👇
Email is just a tool. You can do whatever you want with it.
If there's something keeping you up at night, maybe you can solve it with automated emails.
If you don't have enough time to do all the things you want for your customers — can you automate that journey?
How can YOU use emails to deliver such an extraordiary experience that your customers RAVE about you to everyone else?
I'm telling you...
A whole world opened up to me when I started thinking about email this way.
Instead of just being a way to make money...
It's a way to run your whole business on autopilot.
Get a little creative :)
