If Email Marketing were IRL
Heads up: If you like this lesson, I send out 2-3 just like it each week. Join 2,400+ others here:
~ 672 words on "If email marketing were IRL" ~
So my wife and I sit down at a quaint local Italian restaurant.
We already know what we want to eat because we’ve been here many times.
After we’re seated, the server walks up to the edge of our table.
“Hello, I’m Sarah and I’ll be taking care of you tonight.”
“Can I start you out with a drink?”
“Yes! We’ll have two glasses of Pinot Noir. And actually…we’re ready to order too if you’re ready for us.”
“Sure, what would you like?”
“We’re going to split the chicken parm and a Caprese Salad.”
“Sounds good! I’ll put that order in and be right back out with those Pinot Noirs.”
~ Order Created ~
We like to split the chicken parm here because the portions are huge and this particular dish is to die for.
2 minutes later, Sarah comes back with our wine and a basket of bread.
~ Ding. This is an email ~
My wife and I spend the next 10 minutes chatting and laughing about the funny things our daughter did today.
The dim candle light gives her face a really beautiful glow.
And man…this bread and oil is so damn good.
I wonder what spices they put in the oil?
Our server, Sarah, anticipates that the bowl of dipping oil is running low and refreshes us without even asking.
“Thank you Sarah, that was very thoughtful!”
~ Ding. This is an email ~
“Of course! Would you like another glass of Pinot?”
“You know…I think I will. Thank you!”
Sarah nods, grabs my glass, and heads back to the bar to get my refill.
I didn’t plan to drink a second glass, but the experience is just so great here tonight.
~ Ding. This is an email ~
A few minutes later, our food arrives — perfectly plated.
The aroma of cooked tomatoes and fresh basil fill our nostrils.
“Would you like extra parmesan on your dish?” Sarah asks.
“Does a spider want a fly?!” I replied. (That means YES).
We watch as Sarah grinds fresh parmesan cheese on top of our pasta.
~ Ding. This is an email ~
“Alright, I’ll leave you guys to enjoy your meal. If you need anything else, just flag me down.”
“Oh, and make sure you save room for dessert. Tonight we have homemade cherry gelato. It’s UN-REAL.”
~ Ding. This is an email ~
Our jaws drop.
We LOVE homemade gelato.
But we’ll see how things go with this chicken parm.
Fast forward 15 minutes:
The pasta we split is 95% gone and our bellies are pretty full.
It was all so amazing.
Nobody does chicken parm quite like these guys.
But…
We were thinking about that homemade cherry gelato.
When Sarah came back over to check on us, she gave us the hard pitch on the gelato.
Creamy.
Smooth.
Made with cocktail cherries.
Churned just this morning.
SOLD.
This...we did not split :)
~ Ding. This is an email ~
It was a no-brainer.
Neither of us wanted this dinner experience to end.
We left the restaurant with an amazing date night.
Even though we spent more than we’d planned, it didn’t matter.
We got everything we wanted out of it and more:
An “above and beyond” experience.
A stellar product & service.
A delicious upsell that made it all even better.
We’ll remember this particular date for a very long time.
Obviously this is a metaphor.
But my goal is to get you thinking:
About your customer journey
About things you want to happen in your business
An email sequence is a tool to amplify things you want to happen in your online business.
The emails are just the important touch points that enact your goal.
Do you see?
You just need to set a goal, determine the mechanisms to achieve the goal, and set it all in motion.
Open up your mind a little and it can help you do just about anything.
If it’s something you’re already doing IRL, there’s a good chance you can turn it into emails.
Thanks for reading!
Jeff
P.S.
Got gaps in your email marketing strategy?
If you're interested in taking it seriously in 2025, I can help.
It feels complicated but with weekly coaching, we'll tackle it together — step-by-step.
Reply to this email and say "Hey Jeff, I'm interested in coaching"
(why wait for the ball to drop?)
Heads up: If you like this lesson, I send out 2-3 just like it each week. Join 2,400+ others here:
p>
