How it feels to be ghosted.

Imagine this: 

You get asked on a date. 

Excitedly, you say, "yes!" 

You're curious about this person, they seem interesting AND interested in you. 

Who knows where it could lead! 

The day arrives. 

So you get ready for the date. 

Put on your best outfit and smell-goods. 

Drive to the restaurant — it's nice. 

You're a little early, so your new "friend" is not here yet. 

Totally ok, you'll stick with drinking water until they arrive. 

But soon... 15 minutes goes by. 

30 minutes. 

An hour. 

No show from your new friend. 

And no text or call either. 

You decide to leave, not waiting around for someone who won't show up. 

The hours, days, and weeks pass by after you got stood up. 

And still...

No word from your friend.

Eventually, you completely forget about them and move on. 

Until ONE DAY...

They reach back out. This time, they want to go see a show with you.

But you've already forgotten them. AND...

You've found someone else. 

•••••••

This is not a story about dating. 

This is a story about your email list.

And this is simply a friendly reminder to send an email to your list this week.

They signed up for a reason — and that reason is because they were interested in you.

With the right approach, that interest may turn into a mutually beneficial relationship!

The worst thing you can do is leave them hanging.

You'll miss out on:

  • revenue

  • reputation

  • relationships

If you feel stuck and don't know what kind of emails to send your list, here are a few ideas to get you started.

Just...

Don't...

Ghost...

See you again soon,

Jeff

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